Let’s get one thing clear about Tim Delaney and the Creative
Directors Forum: through that vehicle he expresses views in public that
many creatives and creative directors express among themselves and to us
in private. When it comes to the crunch, many of them disappear back
into the woodwork.
Delaney has a history of coming off the fence and making a stand. He is
the individual who deserves some credit for confronting the ogre of
Edward Booth-Clibborn at British Design and Art Direction, and
instigating the process of renewal that so improved an organisation that
had looked desperately anachronistic. His style is abrasive, and in his
single-mindedness he can sometimes be no respecter of individual
sensibilities, but it is important to separate the message from the
method of delivery.
There are valid questions to be asked about headhunters and how much
they earn, just as there are about costs in the production industry and
- coming soon - the scandalous price of the Cannes International
Advertising Festival. All evolve from the same basic question: do
suppliers to the business regard the advertising industry as a gravy
train because the base rates they can charge are so high? If any of us
are even remotely unsure of the answer to that question then we should
support Delaney’s raising of the issues.
Whether his criticisms are constructive or destructive is another
matter, but the issues must not be allowed to be seen as personal
vendettas. That’s why it’s important Delaney’s craven peers re-emerge
from the woodwork.
And, come to that, where are all the other agency managers in this
It’s all very well for Lowes to withdraw from the CDF, but what do
managing directors and chief executives feel about the subjects the CDF
It’s not enough to hide behind the mantra of ’but they’re our
Everyone’s a mate in the London village - and that gravy train keeps on