OPINION: EDITOR’S COMMENT - Predicting a profitable new year

No sooner had they finished humming the obscure bits from Auld Lang Syne than every ’celebrity’ from the Dalai Lama to Wolf from Gladiators were offering predictions for the future.

No sooner had they finished humming the obscure bits from Auld Lang

Syne than every ’celebrity’ from the Dalai Lama to Wolf from Gladiators

were offering predictions for the future.



Few of the opinions on TV or in the national press focused on the media,

however. Speak to people in two different media sectors and you’ll get

two different predictions. I think print will continue to grow and that

the death-knell for national newspapers is another century away, but I

know one TV chief who’d give newspapers no more than a decade.



The biggest development this year will be the advent of wireless

application protocol mobile phones, but that is more likely to cut into

new-media markets and services than into magazines or papers.



One thing’s for sure, the opportunities for content providers and

adaptable sales people keep on growing.



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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).