OPINION: End the farce of Duracell bunny battles

Has Duracell’s drumming bunny finally achieved what we always believed was his true intention - to make us all collectively potty?

Has Duracell’s drumming bunny finally achieved what we always

believed was his true intention - to make us all collectively potty?



Audi, the VW-owned car maker, unveils an ad showing the toy having had

the stuffing knocked out of him by a hit-and-run driver.



Duracell, clearly believing that if imitation is the sincerest form of

flattery, a flattening isn’t, slaps in a writ alleging trademark

infringement.



At the same time, political correctness scales new heights of silliness

when animal lovers urge the Advertising Standards Authority to rule that

the mock demise of a fluffy pink toy ’trivialises the killing of

wildlife’.



You don’t know whether to laugh or cry.