OPINION: FIFA’s ad plans will be an own-goal

Somebody needs to remind FIFA that the best advertising in the world never sold a product people didn’t want to buy. For years, football’s world governing body has been as about relevant to fans as the blazer-wearing, retired majors from the shires who sit on the FA Council.

Somebody needs to remind FIFA that the best advertising in the

world never sold a product people didn’t want to buy. For years,

football’s world governing body has been as about relevant to fans as

the blazer-wearing, retired majors from the shires who sit on the FA

Council.



Now FIFA is planning to advertise to show that the future of the game is

safe in its hands. Try telling that to anyone who has watched a

televised World Cup draw and the triple-chinned FIFA fat cats whose

biggest concern seems to be where the next jolly is coming from.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).