OPINION: MY FIRST JOB - Eric Clemenceau, senior vice-president advertising sales at CNN International, describes his first steps as a domestic heating executive

Suave Frenchman Eric Clemenceau’s job was in stark contrast to his current position as a high-flying executive. Instead of trying to ignite the enthusiasm of advertisers, he helped Parisians warm their homes. In short, Clemenceau delivered wood.

Suave Frenchman Eric Clemenceau’s job was in stark contrast to his

current position as a high-flying executive. Instead of trying to ignite

the enthusiasm of advertisers, he helped Parisians warm their homes. In

short, Clemenceau delivered wood.



’The only people who bought firewood were either the rich, who wanted

roaring fires, or the very poor, who had no other way of keeping warm,’

he recalls. ’So sometimes the job would be easy, delivering wood to the

first floor, while other times it involved climbing to the top of old

apartment buildings without elevators.’ A metaphor for a job in sales,

perhaps?



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).