OPINION: MY FIRST JOB - Peter Wilson, sales manager of TSMSi, had the perfect job with which to kick start his career in media

Before he moved into the heady world of new media, Peter Wilson helped traditional agencies find new business.

Before he moved into the heady world of new media, Peter Wilson

helped traditional agencies find new business.



’I worked at Leith & Price, a new-business consultancy for agencies and

media buyers.



’We had a database of the top 3,000 advertisers in the UK, including the

marketing director and brand manager for each. We would update it every

six weeks. I was only a 19-year-old account executive, and yet I found

myself advising ad agencies on their new-business strategy.



’I always found it odd that agencies would spend a fortune on one

brochure, when they’d never advise their clients to blow their whole

budget on a single advertisement at the beginning of the year.

Eventually the job led me to Austin West Media - and the rest is

history.’



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