OPINION: MY FIRST JOB

Rob Hunt, ad manager of Future Publishing’s Total Film, had people muttering ’The ice man cometh’ when he walked down their street.

Rob Hunt, ad manager of Future Publishing’s Total Film, had people

muttering ’The ice man cometh’ when he walked down their street.



’I used to sell frozen food door-to-door for a company called Eismann.

You had to deliver brochures to well-to-do houses, then go back the

following day and pitch.



’It went something like: ’Have you seen the fantastic ice-cream range on

page 32? It’s the same quality as Marks & Spencer’s but we’re selling it

at the same price as Sainsbury’s.’’



This was great training for Hunt’s current post. ’I’m often grateful for

the grounding I got selling frozen fish fingers when I’m booking a spot

for Westlife or Britney Spears.’



It wasn’t even well paid. ’The only Eismann employee who made money was

the bloke with the car, as he took a cut for driving the sales people

around.’



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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).