Rob Hunt, ad manager of Future Publishing’s Total Film, had people
muttering ’The ice man cometh’ when he walked down their street.
’I used to sell frozen food door-to-door for a company called Eismann.
You had to deliver brochures to well-to-do houses, then go back the
following day and pitch.
’It went something like: ’Have you seen the fantastic ice-cream range on
page 32? It’s the same quality as Marks & Spencer’s but we’re selling it
at the same price as Sainsbury’s.’’
This was great training for Hunt’s current post. ’I’m often grateful for
the grounding I got selling frozen fish fingers when I’m booking a spot
for Westlife or Britney Spears.’
It wasn’t even well paid. ’The only Eismann employee who made money was
the bloke with the car, as he took a cut for driving the sales people