Opinion: My First Job

Soames Hines, global marketing director at Letsbuyit.com, didn’t mind working overtime.

Soames Hines, global marketing director at Letsbuyit.com, didn’t

mind working overtime.



’I started out in advertising as a nipper, joining Ogilvy & Mather in

1980 as a trainee at the age of 18. I could have been a copywriter but

something about the title ’trainee executive’ appealed to me, so I went

into account management.



’I loved the advertising business so much that I was genuinely sorry

when the weekend arrived. It helped that I was working with the likes of

Michael Baulk, now head of BBDO Europe, and Andrew Robertson, who runs

Abbott Mead Vickers.



’But the job also led to various other adventures - like setting up

J.Walter Thompson’s China operation. That was good practise for

establishing a dotcom brand - there was the same sense of an exploding

market.’



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).