Hearts clearly triumphed over heads when Greg Delaney and his
fellow directors at Delaney Fletcher Bozell agreed to shun a merger with
FCB in favour of going it alone.
It’s a brave decision and, it is hoped, not one that they’ll come to
regret. The newly launched Delaney Lund Knox Warren will be operating in
the fiercely competitive middle ground, with scant prospect of becoming
a repository for conflicting international business, as FCB has little
enough of this as it is.
Delaney Fletcher clearly feels that loyalty to its clients must come
first. Let’s hope they are suitably grateful.