OPINION: Grey leaves Edwards no scope for advancement

Grey London won’t seem the same without the steady hand of Roger Edwards on its tiller. For 17 years he has plotted the company’s course and, if its progress has never been spectacular, it’s because the skipper knew he was guiding a tanker, not a powerboat.

Grey London won’t seem the same without the steady hand of Roger

Edwards on its tiller. For 17 years he has plotted the company’s course

and, if its progress has never been spectacular, it’s because the

skipper knew he was guiding a tanker, not a powerboat.



Ironically, having profitably steered Grey between the rocks and the

hard places, that’s exactly where Edwards now finds himself.



On the one hand, through a combination of careful acquisition,

restructuring and growth, Edwards has virtually completed the job of

transforming Grey from a slumbering 80s nonentity into a profitable and

well-rounded communications group. On the other, having effectively made

himself redundant, he finds himself bumping against a network that seems

unwilling to offer him a more senior role on a bigger stage.



In fairness to Grey, it has to be said that its London chairman has been

well rewarded for his efforts and has long been living down a reputation

as a ruthless pursuer of wealth and power. Nevertheless, the fact that

Edwards now finds he has nowhere left to go within Grey points to

chairman Ed Meyer’s vice-like grip on the organisation and raises the

question of whether there will be sufficient quality management in place

by the time he releases it.



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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).