While it is difficult to advocate creative-bashing when ads are so
often better than TV programmes, I was surprised by the recent
re-emergence of that tragically inappropriate ad for Bass subsidiary
The visuals - apparently relatively new, but uncannily similar to every
other Harvester ad - show the usual platter of grub being wheeled around
temptingly, prompting my dad to remind me: ’Harvester restaurants are
really pretty good, you know.’
But the music, unchanged for some time now, is Harvest for the World,
originally written by The Isley Brothers, but in this case sung by The
Christians. What was creative agency FCA! thinking when it chose a song
about famine for a restaurant chain?
Could you be more inappropriate? I tried: Bupa might use The Smiths’
Girlfriend in a Coma; Stannah Stairlifts should try Elvis Costello’s I
Can’t Stand up for Falling Down; and perhaps the Argos Christmas
catalogue ads could employ Do They Know It’s Christmas? The thing is,
none of these seem quite as bad as the Harvester effort. Can you do
worse than FCA!?
Answers on an e-mail please.