As the BDM roadshow gets ready to roll, it’s interesting to see
Dentsu’s president, Yutaka Narita, describe the ’harmony’ of the Leo
Burnett, Dentsu and MacManus relationship in this week’s feature (p30).
In fact, so convinced was Narita by the solidity of the partnership that
a 90-minute meeting was enough to have him signing up to the deal. Such
confidence will, no doubt, comfort those Burnett and MacManus media
executives who were forced to spend almost a year planning a media
merger in 1998, only to find their parent companies squabbling at the
altar and see the marriage embarrassingly called off.