Last week, the new-media cognoscenti gathered for one of their
regular networking sessions, this one cunningly entitled ’e’. This
session took place in the Electricity Showrooms just off Hoxton
Unfortunately, someone had daubed the legend ’new media arses’ on an
outside wall opposite the bar. Initial suggestions that this might have
something to do with a disenchanted new-media salesman, who had finally
cracked under the pressure of selling two banners a week, were
The general feeling was that it had more to do with a local - perhaps an
impoverished artist - who had become infuriated by the wave of new-media
types sweeping into the area and pushing up rents, while further
reducing the space available to the trendy artist types. Apparently, the
area is now known as Silicon Ditch, although I live just down the road
and have never heard anyone use the phrase.
Of course, daubing ’arses’ on the wall is neither big nor clever. But it
left me wondering why new-media types feel the need to colonise an area.
Isn’t the whole point of the web that we can all communicate from
wherever we choose to be? Or was the idea to gather in small cliques in
a trendy little corner of London?