OPINION: New Ski work has a strange flavour

We all know that Ski yogurt has suffered from advertising neglect of late. But is the new TV campaign in which a car-cleaning dad mistakes a dollop of the stuff for bird shit going to win many converts? It’s not exactly what you’d call adding value to the brand.

We all know that Ski yogurt has suffered from advertising neglect

of late. But is the new TV campaign in which a car-cleaning dad mistakes

a dollop of the stuff for bird shit going to win many converts? It’s not

exactly what you’d call adding value to the brand.



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