OPINION: Online football doesn’t offer the best sales pitch

Rumours abound concerning the sale of the rights to screen Premier League TV and - as the crew at Sky will tell you - there are few more poignant issues for a TV salesman.

Rumours abound concerning the sale of the rights to screen Premier

League TV and - as the crew at Sky will tell you - there are few more

poignant issues for a TV salesman.



But it looks certain that TV companies will not be the only ones

throwing absurd amounts of money at the country’s football clubs.

Several big online organisations are believed to be interested in

bidding and, given that the rights look likely to be divided between

numerous online and offline organisations, the likes of Freeserve might

well land some form of rights.



This raises the spectre of certain Premiership matches being screened

online. Have you ever attempted to watch one of those stuttering

internet feeds? When I was stuck in football-less New York, I tried on

several occasions and they are truly unwatchable. Although the

technology has improved - and convergence will boost the potential for

using net technology to show games or highlights - it would surely be a

backward step for online companies to buy rights to games that they

can’t screen properly.



Online ad directors are understandably excited about the prospect of

selling against Premiership content, but they should warn their bosses

against trying to sell on a duff product. Even if they are only offering

online screenings to complement satellite or cable feeds, it would

damage their brands to attempt coverage that they cannot yet deliver.



Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).