OPINION: PICK OF THE WEEK

Anne-Marie Crawford chooses Leo Burnett’s saucy McVitie’s Riva commercials: ’Pauline Calf is my kind of woman - attractive, witty, northern and tough as old boots. This icon with attitude is guaranteed to give the old sales curve a bit of a lift.’ Writer Mark Thompson, art director Paul Taylor, directed by Geoff Posner through Academy Commercials.

Anne-Marie Crawford chooses Leo Burnett’s saucy McVitie’s Riva

commercials: ’Pauline Calf is my kind of woman - attractive, witty,

northern and tough as old boots. This icon with attitude is guaranteed

to give the old sales curve a bit of a lift.’ Writer Mark Thompson, art

director Paul Taylor, directed by Geoff Posner through Academy

Commercials.