OPINION: PICK OF THE WEEK

John Owen chooses Simons Palmer Clemmow Johnson’s tongue-in-cheek Nike press ad which ran in national newspapers on the day before the Euro 96 semi-final clash between England and Germany: ‘Whatever the pros and cons of Nike’s main campaign, there’s no denying the brilliance of this execution. And the self-mocking tone provided a welcome antidote to the xenophobic hysteria that sullied some editorial coverage.’ Copywriter and art director, Paul Shearer

John Owen chooses Simons Palmer Clemmow Johnson’s tongue-in-cheek Nike

press ad which ran in national newspapers on the day before the Euro 96

semi-final clash between England and Germany: ‘Whatever the pros and

cons of Nike’s main campaign, there’s no denying the brilliance of this

execution. And the self-mocking tone provided a welcome antidote to the

xenophobic hysteria that sullied some editorial coverage.’ Copywriter

and art director, Paul Shearer



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).