OPINION: PICK OF THE WEEK

Karen Yates chooses ‘the Antoine de Caunes step-by- step guide to travelling to Paris’ad for Eurostar by St Luke’s: ‘Apart from making me giggle, this ad answered two ancient riddles. How can you make anything involving the UK railway network the remotest bit funny, and how can a man holding a pair of smelly training shoes be an ad for Eurostar? Confucius-style congratulations to the co-creative directors. I can’t wait to see what Eric Cantona gets up to in the next execution.’ Writer Tim Hearn, art director Kate Stanners, photographer Paul Myatt

Karen Yates chooses ‘the Antoine de Caunes step-by- step guide to

travelling to Paris’ad for Eurostar by St Luke’s: ‘Apart from making me

giggle, this ad answered two ancient riddles. How can you make anything

involving the UK railway network the remotest bit funny, and how can a

man holding a pair of smelly training shoes be an ad for Eurostar?

Confucius-style congratulations to the co-creative directors. I can’t

wait to see what Eric Cantona gets up to in the next execution.’ Writer

Tim Hearn, art director Kate Stanners, photographer Paul Myatt



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).