Francesca Newland chooses Young & Rubicam’s ’Easy Rider’ ad for the
new Ford Cougar: ’It’s Dennis Hopper’s smirk that sells this to me.
It’s just as good as the Steve McQueen ad for the Puma.’ Written by
Leighton Ballett, art directed by Lee Goulding, directed by Paul Street,
with production by the Streetlight Partnership.