OPINION: PICK OF THE WEEK

Francesca Newland chooses Young & Rubicam’s ’Easy Rider’ ad for the new Ford Cougar: ’It’s Dennis Hopper’s smirk that sells this to me.

Francesca Newland chooses Young & Rubicam’s ’Easy Rider’ ad for the

new Ford Cougar: ’It’s Dennis Hopper’s smirk that sells this to me.



It’s just as good as the Steve McQueen ad for the Puma.’ Written by

Leighton Ballett, art directed by Lee Goulding, directed by Paul Street,

with production by the Streetlight Partnership.



Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).