OPINION: PICK OF THE WEEK

Anne-Marie Crawford chooses the Smirnoff Red posters through Lowe Howard-Spink.

Anne-Marie Crawford chooses the Smirnoff Red posters through Lowe

Howard-Spink.



’I’ve always loved Smirnoff’s ’through the bottle’ TV and cinema work -

the fact it has rolled the idea out into a series of posters pleases me

no end. There are a number of clever executions, including ’chain gang’

which appears on Scottish bus-sides and shows passengers’ heads on top

of a line of rowing slaves. But my favourite is this one - it’s bang on

with its expose of the sub-text of many lonely hearts ads. Mmm, the

42-year-old living with his mum who’s looking for a sensitive dominatrix

is right up my street.’ Copywriter Tony Miller, art director Gary

Anderson.