OPINION: PICK OF THE WEEK

Stefano Hatfield chooses the latest VW Polo press ad from BMP DDB: ’I only hesitate to pick it because we’ve lauded VW so much. But you can’t penalise sustained excellence. This stopped me dead in the Sunday Times magazine because of its simplicity.’ Written by Sean Doyle and art directed by Dave Dye.

Stefano Hatfield chooses the latest VW Polo press ad from BMP DDB:

’I only hesitate to pick it because we’ve lauded VW so much. But you

can’t penalise sustained excellence. This stopped me dead in the Sunday

Times magazine because of its simplicity.’ Written by Sean Doyle and art

directed by Dave Dye.



Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).