OPINION: PICK OF THE WEEK

Caroline Marshall picks the Pears ’feathers’ ad by Bartle Bogle Hegarty: ’Here’s another arresting execution in a campaign that makes all sorts of claims for the product - but I find myself absolutely believing in them.’ Writer Will Barnett, art directors Mike Wells and Graham Watson, model maker Gavin Lindsey.

Caroline Marshall picks the Pears ’feathers’ ad by Bartle Bogle

Hegarty: ’Here’s another arresting execution in a campaign that makes

all sorts of claims for the product - but I find myself absolutely

believing in them.’ Writer Will Barnett, art directors Mike Wells and

Graham Watson, model maker Gavin Lindsey.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).