OPINION: QUESTION TIME WITH ... Ivan Clark - The iMediapoint director hates to get stuck in a rut, Rachel Minter discovers

There’s no denying Ivan Clark is cool. He has a house in Islington, his Australian wife is a stand-up comedian and a successful BBC comedy writer, and he has hung out with more pop stars than you can count on both hands.

There’s no denying Ivan Clark is cool. He has a house in Islington,

his Australian wife is a stand-up comedian and a successful BBC comedy

writer, and he has hung out with more pop stars than you can count on

both hands.

Clark, 41, is also fearless. The media director of iMediapoint has never

been afraid of uprooting himself and embarking on a new career if the

move feels right.

A couple of weeks ago, he chucked in his comfortable agency job at

MediaCom in favour of iMediapoint, the internet trading service for

buyers and sellers. He did this, he says, ’to retain my objectivity and

refresh my knowledge’.

’I become restless and hate to get stuck in a rut,’ Clark explains. ’If

you stay on the same side of the fence for years, the chances are you

might just nod off.’

When Clark graduated from the University of Bath with a science degree,

he was ’a restless soul’. He worked as a roadie for artists such as

Marianne Faithfull and Bow Wow Wow, travelling across the UK and the US

for five years until he tired of life on the road.

Clark followed this with his first foray into media, when a friend found

him a sales job at HTV. After a brief spell selling airtime, he lost

interest and left in favour of being a stage manager for a number of

comedy venues, where he chatted up the female comperes - and ended up

marrying one.

Eventually, Clark was tempted back into the media industry when, wanting

to earn some extra cash, he began doing some freelance TV buying for


He ended up staying with the company for more than seven years, working

his way up the ladder to become broadcast strategy director of TV.

When it comes to revealing details of his iMediapoint role, Clark is

slightly less forthcoming than he is about other aspects of his


However, he claims to have a clear vision - which he is not at liberty

to share at this point - and is ready to hit agencies and media owners

with his sales patter.

’You could call iMediapoint a dating agency - we put the seller in touch

with the buyer,’ he explains. ’We even offer advice to media owners

about their inventory and how they should package it. We are not taking

away their business, merely offering another window of opportunity.’

Clark also thinks the nature of iMediapoint has been misrepresented in

the trade press and in the minds of some of his clients.

’I’ve recently heard us being misquoted,’ he says. ’We are described as

a media trader, which is inaccurate. The whole reason for iMediapoint’s

existence is that we are seamless and transparent and, in that way,

create a link between the media owner and the buyer.’

Clark is happily married with a seven-year-old son and proudly admits

that television is very much part of his personal, as well as his

professional, life.

’As a family we love TV - it’s on all the time. I’ve wired up a

widescreen TV in every room of the house, and we have satellite and

ONdigital,’ he enthuses.

Clark’s favourite TV show is Frasier but he admits to having interests

off-screen. For example, he’s a fan of The Independent columnist Deborah

Ross and loves to holiday in Bali - he’ll soon be jetting off to the

island to celebrate a friend’s wedding.

His latest love is his two-week-old Vespa, which Clark claims has

transformed his life by making it easier to travel between north and

south London.

However, at the weekends he likes nothing better than to take his son on

a daytrip to sunny Southend-on-Sea. It seems both father and son share a

passion for amusement arcades and munching fish and chips on the pier.


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