OPINION: TURKEY OF THE WEEK

John Owen chooses the new AOL TV ads by Mortimer Whittaker O’Sullivan: ’An ad for people who don’t understand technology made by people who don’t understand technology. ’Come on Dad,’

John Owen chooses the new AOL TV ads by Mortimer Whittaker

O’Sullivan: ’An ad for people who don’t understand technology made by

people who don’t understand technology. ’Come on Dad,’



says the girl. ’I’ve got e-mails to send.’ People don’t talk like that

except in ads for Fiat (remember that one?) and, now, AOL’.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).