OPINION: TURKEY OF THE WEEK

Jade Garrett chooses the new Norwich Union commercial from Saatchi & Saatchi: ’The song, Part of the Union, by the Strawbs makes a bad ad much worse. Using such an emotive piece of music to promote investment services is not just inappropriate but may cause offence to the sort of people they want to appeal to’.

Jade Garrett chooses the new Norwich Union commercial from Saatchi

& Saatchi: ’The song, Part of the Union, by the Strawbs makes a bad ad

much worse. Using such an emotive piece of music to promote investment

services is not just inappropriate but may cause offence to the sort of

people they want to appeal to’.



Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).