Gordon MacMillan chooses the new Armani spot: ’It’s those
aloof-looking models. Shot in black and white. Stilted voices. Again.
They say things such as ’she wants me’, ’he likes to be touched’ and
’she’s mine’. No seriously. It’s irony-free and not a spoof. Armani’s
new fragrance, brought to you by the people at planet perfume’.