OPINION: And the winner is ... Maxim

Watching the Brit Awards the another night, I was reminded of the same occasion ten years ago, when Mick Fleetwood and Sam Fox hosted one of the most shambolic events ever seen on TV. If you must have an awards ceremony, at least get it right.

Watching the Brit Awards the another night, I was reminded of the

same occasion ten years ago, when Mick Fleetwood and Sam Fox hosted one

of the most shambolic events ever seen on TV. If you must have an awards

ceremony, at least get it right.



The other week I went along to Maxim’s first Women of the Year

Awards.



And Maxim got it right. There were enough glamorous guests to attract

plenty of press attention. Jonathan Ross was the perfect host. The

ceremony itself was short and slick.



Maxim operates in a competitive market and this was a great way of

raising its profile while keeping advertisers Champagned-up and happy.

All the magazine has to do next year is make sure the thing gets

televised. And of course, keep Mick and Sam away.



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