Watching the Brit Awards the another night, I was reminded of the
same occasion ten years ago, when Mick Fleetwood and Sam Fox hosted one
of the most shambolic events ever seen on TV. If you must have an awards
ceremony, at least get it right.
The other week I went along to Maxim’s first Women of the Year
And Maxim got it right. There were enough glamorous guests to attract
plenty of press attention. Jonathan Ross was the perfect host. The
ceremony itself was short and slick.
Maxim operates in a competitive market and this was a great way of
raising its profile while keeping advertisers Champagned-up and happy.
All the magazine has to do next year is make sure the thing gets
televised. And of course, keep Mick and Sam away.