Optimedia bolsters new-media skills

Optimedia has underlined its commitment to new media by poaching Maryam Bazargan from Carat to create a new media centre of excellence at the agency.

Optimedia has underlined its commitment to new media by poaching

Maryam Bazargan from Carat to create a new media centre of excellence at

the agency.



In the first phase of a planned shake-up in its approach to new media,

Optimedia is handing Bazargan a brief to strengthen the agency’s

internet, e-commerce and interactive TV expertise.



Bazargan was previously the head of planning at Carat Interactive, where

she worked for two years.



Before joining Carat, Bazargan was at Gemstar, where she worked on its

Electronic Programme Guide.



At Optimedia she will operate across all the management groups to

develop their clients’ interactive business strategies and will provide

a focal point for the agency in the new-media arena.



Bazargan’s appointment reflects Optimedia’s drive to step up its

investment in new media, while ensuring that it is a field of expertise

which runs right through the agency.



Bazargan will work with the managing partners to develop a long-term

new-media strategy for the agency, spanning both above-the-line media

and new communication channels such as mobile commerce.



Simon Mathews, the managing director of Optimedia, said: ’Maryam is a

vital part of our future plans for new media. We want to develop an

integrated model and Maryam will act like a consultant offering an

added-value service for all our clients.’



Optimedia has 13 dotcom clients, including Click Mango, Jungle.com and

This Is London. The agency claims to be one of the UK’s largest

investors in the web, spending more on web advertising than many

new-media specialists.



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