Optimedia boosts web arm with Farmer move

Optimedia is assembling the ranks of its net-focused division Interactive@optimedia and has hired Angela Farmer as associate.

Optimedia is assembling the ranks of its net-focused division

Interactive@optimedia and has hired Angela Farmer as associate.

Farmer has moved over from the agency’s direct and customer relationship

management (CRM) division, where she planned and bought for Manpower and

the savings and investments company CGU.

At Interactive@optimedia, Farmer will act as a ’go-between’, ensuring

clients’ media strategies are researched by the team of analysts - who

have access to Nielsen Net Ratings data - and then executed by the

buying team of ’i-traders’ (Media Business, 10 April). She will continue

to focus on her specialist area of direct media and CRM.

Optimedia is seeking a second associate with an internet background to

work alongside Farmer. The chosen candidate will have general e-commerce

knowledge and have the ability to advise clients on both internet

advertising deals and wider web propositions, such as content


The pair will be the key point of contact for web and traditional media

owners wishing to discuss media and general business ideas.

They will report jointly to Optimedia’s head of direct Phil Nunn and

head of interactive planning Maryam Bazargan, who are in charge of

overall client strategy for the unit.

’We’re slotting in the pieces of the jigsaw to ensure clients get a

range of expertise,’ Nunn commented.

Optimedia is also looking for an interactive analyst plus an i-trade

manager with television and online buying experience to run the i-trade


The final gaps in the new set-up may be filled by media owners.

Optimedia wants two senior traders and two traders (the equivalent of

senior buyers and buyers) to buy traditional TV spots alongside internet

banners and buttons.


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