Associated New Media has appointed Optimedia and Elliott Borra
Perlmutter to the multi-million-pound task of handling the advertising
for UK Plus, its family-oriented search engine.
The appointment follows Associated’s decision to split the advertising
task for UK Plus and charlottestreet.com.
EBP originally pitched for both projects alongside BMP, Team Saatchi and
Fielding Gibson - UK Plus’s original design agency - and was appointed
to the account last week. Optimedia pitched against Equinox and BMP
The charlottestreet. com business will be handled by BMP DDB and BMP
Advertising for the UK Plus portal is expected to start before the end
of the year.
Media is expected to include TV, cinema and selected print such as
Associated’s newspaper titles, the Daily Mail and the Evening
Julian Borra, the creative director of EBP, said: ’Our aim is to convey
the fact that users can relax and enjoy UK Plus without worrying that
the children will find the rude words.
’Although we developed a lot of creative work for the pitch, the media
plan is being finalised. There will be a few surprises.’