Optimedia nets pounds 5m media account from InsuranceWide.com

Optimedia has picked up the media planning and buying brief for InsuranceWide.com, the online insurance channel.

Optimedia has picked up the media planning and buying brief for

InsuranceWide.com, the online insurance channel.



The agency won the account following a pitch against three undisclosed

agencies. The business is worth pounds 5 million in 2000.



InsuranceWide offers insurance policies in the motor, travel, home and

car rescue categories.



The company acts as a broker for seven of the top eight UK insurers and

identifies the cheapest option for individual customers based on a

standard policy. Insurers used include Cornhill and Royal &

SunAlliance.



Greg Turzynski, managing partner at Optimedia, said the agency is

planning a multimedia campaign, encompassing online, press, television

and radio, as well as some sponsorship. He added that the timing of the

campaign is linked to InsuranceWide’s IPO, but it is expected to roll

out within three to four months.



Turzynski will be in charge of a team of three, comprising head of

direct Phil Nunn, media manager Rob Day, and planner/buyer Anthony

Edwards.



InsuranceWide is Optimedia’s 13th dotcom appointment. Existing clients

include Yahoo!, Jungle.com, Premier Find and This is London.



The agency also handles online advertising for clients such as Hewlett

Packard and the budget airline Go.



InsuranceWide is owned by Globalnet, Harrison Son Hill, Freeserve, Cox

Insurance and Howbridge



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