Optimedia has picked up the media planning and buying brief for
InsuranceWide.com, the online insurance channel.
The agency won the account following a pitch against three undisclosed
agencies. The business is worth pounds 5 million in 2000.
InsuranceWide offers insurance policies in the motor, travel, home and
car rescue categories.
The company acts as a broker for seven of the top eight UK insurers and
identifies the cheapest option for individual customers based on a
standard policy. Insurers used include Cornhill and Royal &
Greg Turzynski, managing partner at Optimedia, said the agency is
planning a multimedia campaign, encompassing online, press, television
and radio, as well as some sponsorship. He added that the timing of the
campaign is linked to InsuranceWide’s IPO, but it is expected to roll
out within three to four months.
Turzynski will be in charge of a team of three, comprising head of
direct Phil Nunn, media manager Rob Day, and planner/buyer Anthony
InsuranceWide is Optimedia’s 13th dotcom appointment. Existing clients
include Yahoo!, Jungle.com, Premier Find and This is London.
The agency also handles online advertising for clients such as Hewlett
Packard and the budget airline Go.
InsuranceWide is owned by Globalnet, Harrison Son Hill, Freeserve, Cox
Insurance and Howbridge