Optimedia has hired Maryam Bazargan as its first head of
Bazargan was previously head of planning at Carat Interactive and was in
line to become a director of the agency before receiving the offer from
She would have been one of four middle managers reporting jointly to
Robert Horler and Richard Wheaton.
Before she joined Carat, Bazargan was employed by Gemstar, where she
worked on the company’s Electronic Programme Guide.
At Optimedia she will focus on building the agency’s internet,
e-commerce and interactive TV expertise.
The agency has 13 dotcom clients including Jungle, e-garden and the two
portals from Associated New Media: This is London and This is Money.
Bazargan will be the new- media point of contact for the entire agency,
advising planners and buyers on strategy for both their online and
Optimedia’s non-internet clients include Allied Domecq spirits,
Hewlett-Packard, British Airways and Nestle UK.
Simon Mathews, managing director of Optimedia, said: ’Maryam is a vital
part of our future plans for new media. We want to develop an integrated
model and she will act as a consultant, offering an added-value service
for all our clients.
Wheaton said he was ’vigorously interviewing’ for Bazargan’s
replacement, and said he hoped to appoint a director in the next two