Optimedia has notched up a handful of new-business wins this week
including the launch task for Conde Nast’s Traveller magazine, which it
won with its sister creative agency, Publicis.
Debbie Gresty, the publishing director of Traveller, said four agencies
had been involved in the final pitch for the pounds 500,000-plus
account, each with a media partner.
’We saw an excellent range of presentations from top agencies,’ Gresty
said. The final shortlist is understood to have comprised Publicis, FCB,
Walsh Trott Chick Smith and BST-BDDP.
Optimedia and Publicis will now work on launch advertising for the
magazine, which is due to go on sale on 18 September. It is the first
launch advertising for a Conde Nast title which has not been developed
Pete Russell, the new-business director of Optimedia, said: ’The
Traveller account sits alongside our other media business, the Daily
Mail and the Newspaper Society.’
In addition, Optimedia has won the media accounts for Champion
Sportswear, which is expected to spend more than pounds 1 million over
the next 12 months, and the Spontex Wiper Range, which last year spent