Optimedia secures business for Conde Nast’s Traveller title

Optimedia has notched up a handful of new-business wins this week including the launch task for Conde Nast’s Traveller magazine, which it won with its sister creative agency, Publicis.

Optimedia has notched up a handful of new-business wins this week

including the launch task for Conde Nast’s Traveller magazine, which it

won with its sister creative agency, Publicis.



Debbie Gresty, the publishing director of Traveller, said four agencies

had been involved in the final pitch for the pounds 500,000-plus

account, each with a media partner.



’We saw an excellent range of presentations from top agencies,’ Gresty

said. The final shortlist is understood to have comprised Publicis, FCB,

Walsh Trott Chick Smith and BST-BDDP.



Optimedia and Publicis will now work on launch advertising for the

magazine, which is due to go on sale on 18 September. It is the first

launch advertising for a Conde Nast title which has not been developed

in-house.



Pete Russell, the new-business director of Optimedia, said: ’The

Traveller account sits alongside our other media business, the Daily

Mail and the Newspaper Society.’



In addition, Optimedia has won the media accounts for Champion

Sportswear, which is expected to spend more than pounds 1 million over

the next 12 months, and the Spontex Wiper Range, which last year spent

pounds 300,000.



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