Optimedia takes Oracle’s media in Europe, Africa and Middle East

Optimedia has won the media planning and buying task for Oracle in Europe, the Middle East and Africa, to add to the UK business which the agency picked up last autumn.

Optimedia has won the media planning and buying task for Oracle in

Europe, the Middle East and Africa, to add to the UK business which the

agency picked up last autumn.



The account, won without a competitive pitch, is expected to top pounds

20 million as Oracle steps up its advertising activities around the

world over the next 18 months.



Optimedia has been handling Oracle’s media buying in the business and IT

press in the UK but the computer company is mooting a consumer

advertising drive.



According to Alison Bournat, the advertising and marketing manager for

Oracle, the company is launching a new global ad campaign to raise the

profile of the Oracle brand internationally.



The global drive requires a consistent approach to media thinking across

borders, but in-depth knowledge of local markets, Bournat added.



Simon Mathews, the managing director of Optimedia, commented that, as

well as handling media planning and buying, Optimedia would be working

with Oracle in an advisory capacity on how best to manage the challenges

of the converging computing market.



With fewer and fewer product differences between mainframe and desktop

computers, Oracle is keen to raise its profile among domestic customers

and establish itself as a competitor to the household computing

names.



A TV test is being considered in the UK and an international television

advertising drive is not being ruled out.



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