Optimedia has promoted Nick Vale to run an account group centred
around the business of the British Airways budget airline Go.
Aside from overseeing Go, the new group director will also take charge
of Yahoo!, the UK’s biggest internet portal, online health retailer
ClickMango.com, auction site PremierFind.com and part of the business
for the merchant bank UBS Capital.
The group consists of two planner/buyers: Sarah Clark and Sarah
Vale has worked on the Go account for 18 months, meeting Go’s marketing
director David Magliano twice a week to turn media projects around
quickly in the fast-moving, highly competitive budget airline
Go, which flies from Luton, advertises in the Evening Standard and its
free sister newspaper Metro as well as on six-sheets across London and,
more recently, TV.
Vale is also credited with moving Go away from traditional media with
sponsorships and PR stunts, as well as driving Go’s online activity.
For instance, the airline teamed up with the Ministry of Sound to
publicise its Ibiza weekend flight deals, and sponsored a performance at
the Edinburgh Festival to push its Luton to Edinburgh route.
Vale’s team is drawing up the media schedule for ClickMango.com, which
is due to launch an advertising campaign soon.
Optimedia is also planning a media campaign for PremierFind.com, a fine
art and antiques auction site which launches later this year.
Vale joined Optimedia three years ago from Frontline Media where he
worked on Daihatusu and N&P, among others.
Optimedia managing partner Greg Grimmer commented on the promotion:
’Nick is one of our brightest young stars. When David Magliano tells me
that he trusts Nick to run his business, I sit up and take notice.’