Optimedia tasks Vale to run account group

Optimedia has promoted Nick Vale to run an account group centred around the business of the British Airways budget airline Go.

Optimedia has promoted Nick Vale to run an account group centred

around the business of the British Airways budget airline Go.

Aside from overseeing Go, the new group director will also take charge

of Yahoo!, the UK’s biggest internet portal, online health retailer

ClickMango.com, auction site PremierFind.com and part of the business

for the merchant bank UBS Capital.

The group consists of two planner/buyers: Sarah Clark and Sarah


Vale has worked on the Go account for 18 months, meeting Go’s marketing

director David Magliano twice a week to turn media projects around

quickly in the fast-moving, highly competitive budget airline


Go, which flies from Luton, advertises in the Evening Standard and its

free sister newspaper Metro as well as on six-sheets across London and,

more recently, TV.

Vale is also credited with moving Go away from traditional media with

sponsorships and PR stunts, as well as driving Go’s online activity.

For instance, the airline teamed up with the Ministry of Sound to

publicise its Ibiza weekend flight deals, and sponsored a performance at

the Edinburgh Festival to push its Luton to Edinburgh route.

Vale’s team is drawing up the media schedule for ClickMango.com, which

is due to launch an advertising campaign soon.

Optimedia is also planning a media campaign for PremierFind.com, a fine

art and antiques auction site which launches later this year.

Vale joined Optimedia three years ago from Frontline Media where he

worked on Daihatusu and N&P, among others.

Optimedia managing partner Greg Grimmer commented on the promotion:

’Nick is one of our brightest young stars. When David Magliano tells me

that he trusts Nick to run his business, I sit up and take notice.’

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).