Options picks Leith London to run £2m creative campaign

Leith London has been appointed to handle creative for the low-calorie hot chocolate drink Options.

The agency was awarded the account following a pitch against Rainey Kelly Campbell Roalfe/Y&R.

Its appointment follows the acquisition last year of the Novartis brands Options and Ovaltine by Associated British Foods for £171 million. RKCR/Y&R has previously created work for the Ovaltine brand.

The Options business is expected to be worth £2 million and is likely to see the chocolate drink return to TV after a three-year absence.

Options has seen very little advertising for the past two years but Twinings, the ABF division that will house Options, is now looking to boost its profile.

A new campaign is understood to be in development and will encompass various above-the-line media beyond television.

Twinings made no comment.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).