Orange 'Cinéday' by Publicis

Catherine Deneuve stars in a new campaign for Orange in France.

It promotes Cinéday, which takes place every Tuesday, when Orange customers get a free cinema ticket for every one they buy.

The creative idea is that of choosing the right partner to take to the movies.

Credits

Advertising directors
Director of communications, France
Brand and creative director
Strategy/communications planning director
Advertising director
Digital media director
Publicis Conseil
Co-president in charge of creation
Copywriter
Art director
Film Production
Director
Production company
Post-production (WAM)
Director of photography + Glynn Speekaert + Thierry Arbogast
Sound post-production (WAM)
Musical composition
Length of spots
1st air date
Media plan
Marcel
Creative director
Copywriter
Art director
Technical team
Date of 1st broadcast
Media plan
Web

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