Orange highlights how "films are better with friends" in its latest print and online campaign to promote Orange Wednesdays, where customers get two cinema tickets for the price of one every Wednesday. Created by Fallon London, the campaign, which will feature in national press and online, features a quirky comic-strip cast of stick figure characters in film-themed scenarios. In one execution, "colon", Bob is asked by his friend if he wants to "go watch me get a colonoscopy"? Bob says no, so his friend suggests they go and see a film instead. However, the film is called 'Joe Gets a Colonoscopy'.