Orange 'glastotag' by Poke

Orange has launched a digital campaign by Poke to tie in with its sponsorship of the Glastonbury festival.

The campaign is based around a photo taken as an estimated 70,000 people at Glastonbury watched the England-Slovenia World Cup game aired at the Pyramid stage.

The aim of the campaign is to win the Guinness world record for most people tagged in an online photo