Orange introduces Sylvester Stallone to Inbetweeners' Jay

'Inbetweeners' star James Buckley gatecrashes 'The Expendables 2' in order to introduce Sylvester Stallone and Jason Statham to the world of social media, in Orange's latest Gold Spot cinema campaign.

Orange Gold Spot: Sylvester Stallone meets James Buckley
Orange Gold Spot: Sylvester Stallone meets James Buckley

Buckley appears as Crumper, a social networks communications officer, who uploads a picture of the action heroes in their secret HQ to Facebook and tags the picture as "The funky bunker".

The ad by Fallon ends with the characters played by Stallone, Statham, Terry Crews and Dolph Lundgren, fleeing the bunker and leaving Buckley to tidy up the HQ.

The spot will launch in cinemas nationwide from Friday 4 May ahead of the launch of 'The Expendables 2' on Friday 17 August.

Orange's Gold Spots are part of the brand's association with film, which includes Orange Wednesdays and the Orange Film To Go service, which is run in partnership with iTunes.

Previous stars of the Orange Gold Spot campaigns include 'The Muppets', Spike Lee, 'The A-Team' and Jack Black.

Follow Matthew Chapman at @mattchapmanUK

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).