SectorGovernment/non-profit, Charities and Media / entertainment
Orange and Publicis Conseil have merged music and charity In a bid to get young adults more involved with the Orange Rockcorps.
Individuals are given the opportunity to receive a ticket to a unique concert in France in exchange for donating four hours of their time to a partner charitable association of Orange Rockcorps.
The 10’’ teaser films on TV and the 20’’ and 45’’ formats on the Web (www.orangerockcorps.fr dedicated site and sharing sites) and mobile platforms, produced by Vincent Lobelle, transfer us to the heart of a "tribe" of young people, dancing and carrying out volunteer work at the same time.
In addition to the "Hip-Hop", "Electro" and "Gothic" films, Orange has agreed brand new digital partnerships with two of the most popular viral sites among young people: YouTube and Dailymotion.
Via these sites, users can customise films to personally connect with friends and encourage them to sign up.
Video 1: hip-hop
Video 2: electro
Video 3: gothic