Orange RockCorps launches volunteer campaign with TV ad

LONDON - Orange is supporting the expansion of its RockCorps charity volunteer programme with a TV campaign.

N-Dubz help RockCorps volunteers
N-Dubz help RockCorps volunteers

The advertising campaign aims to inspire young people to get involved by celebrating the collective achievement of past Orange RockCorps volunteers, and building on the success of last year's launch creative.

The adverts will include last year's volunteers and echo Orange's brand vision - 'Together we can do more' - by showcasing the positive, transformative difference that people can make when they come together.

The programme is being rolled out to Manchester and will create 8,000 opportunities for people to volunteer in London and Manchester.

In return for four-hours hard graft at up to 150 special community-based charity projects, 2009's volunteers will earn tickets to exclusive gigs with Lady GaGa and N-Dubz in July. Further acts for a gig at London's Royal Albert Hall will be announced in coming months.
The programme will conclude with a series of four-hour projects for 5,000 volunteers in Paris, finishing with a gig at Le Zenith in October.

The campaign will run in July and September to coincide with the gigs.

The Orange RockCorps programme has also signed a partnership with Sony Ericsson and Channel 4, who will broadcast the volunteer work and UK gigs during a summer of programming on T4.


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Vodafone, Sky and HSBC join retreat from Google

Several more major brands, including Vodafone, Sky, and a trio of the UK's leading banks, have added their names to the list of those considering suspending their advertising on Google.

Why Cosabella replaced its agency with AI and will never go back to humans

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published