Orange targets students with mobile ad offers

LONDON - Orange is set to offer students promotions including tickets and make-up in exchange for receiving ads on their mobiles.

Orange... ad offers
Orange... ad offers

The promotion signals a move towards a highly targeted mobile marketing strategy for the mobile network.

Free calls may also be part of the deal, as well as free music through a partnership with mobile network Blyk, according to newspaper reports.

Blyk has offered 16-to-24-year-olds £15 of free credit per month in return for receiving ads, a marketing idea that Orange hopes to develop and expand on.

The deal is expected to be announced within days.

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Job description: Digital marketing executive
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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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