Orange targets students with mobile ad offers

Be the first to comment
Orange... ad offers
Orange... ad offers

LONDON - Orange is set to offer students promotions including tickets and make-up in exchange for receiving ads on their mobiles.

The promotion signals a move towards a highly targeted mobile marketing strategy for the mobile network.

Free calls may also be part of the deal, as well as free music through a partnership with mobile network Blyk, according to newspaper reports.

Blyk has offered 16-to-24-year-olds £15 of free credit per month in return for receiving ads, a marketing idea that Orange hopes to develop and expand on.

The deal is expected to be announced within days.

SUBSCRIBE TO CAMPAIGN

Only £49 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites

SUBSCRIBE

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Just published