Orange Wednesdays gives away prizes in popcorn

LONDON - Orange has dropped more than a tonne of popcorn from the world's largest bucket of popcorn at London's Tower Bridge to celebrate the fifth anniversary of its 2 for 1 cinema ticket deal, Orange Wednesdays.

Orange Wednesdays gives away prizes in popcorn

The giant tub released the popcorn at Tower Bridge with more than £10,000 worth of prizes hidden inside for 100 invited guests.

Prizes included a private drinks party and screening of the new Star Trek film for 50 friends; a romantic weekend to Paris; a two-night spa break at Champneys; cinema vouchers and PizzaExpress vouchers.

Orange Wednesdays is currently being promoted with a £7m above-the-line marketing campaign across cinema, TV, radio, press, and outdoor with a Wizard of Oz theme. Roughly 85,000 customers have taken up the Orange Wednesday two-for-one Pizza Express deal, running in conjunction with the marketing activity, since February.



Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published