Orangina 'naturally juicy' by FFL Paris

FFL Paris has created a highly unusual animated TV spot to promote Orangina, which claims to be the only drink that is both a soda and a fruit juice.

The ad, which will be released in cinemas before making its debut on TV, relates a love story between a doe and a manly bear.

FFL Paris employed Psyop, a group of US directors who gained prominence through their work in plastic arts for MTV's on-screen idents, to give the ad its distinctive look.

Their methods combines computer generated images with traditional cinematographic techniques.