Orangina serves up bizarre ad parody

Orangina's latest ad shows human-like animals from previous commercials using the drink as a substitute for a variety of household goods such as shampoo and milk.

The 60-second ad, created by Fred & Farid Paris, will launch in cinemas and on TV at the end of December.

The ad begins with a giraffe hanging out her washing in its garden and explaining how she uses Orangina for her washing. The ad then cuts to a goat using the drink to wash a floor.

Continuing with its sexualised animal theme, the ad continues to reveal a busty panda rubbing an Orangina bottle on her body, a horse dressed in underwear and a bikini-clad cheetah washing a Vauxhall in a car park.

A voiceover explains "There's nothing better than Orangina … naturally," and cuts to a man sitting on a sofa, watching TV with a lamb wearing lipstick.

Art direction is by Frédéric Raillard, Farid Mokart and Thomas Raillard. The production company is Gorgeous.


Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).