Oreo ad celebrates Sheffield's colourful heritage

The campaign plays on Sheffield's past and present, including the respective red-and-white and blue-and-white colours of local football teams Sheffield United and Sheffield Wednesday.

Oreo ad celebrates Sheffield's colourful heritage

Another execution refers to the home of snooker, The Crucible, while a third execution references 'The Full Monty' movie which was shot in Sheffield. It follows the decision of brand owner Mondelez International to open its first UK factory making Oreos.

Company: Mondelez

Brand: Oreo

Client: Toby Bevans, senior brand manager

Agency: Draftfcb

Creative Director: Steve Bennett-Day

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Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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