Original Source seeks shop for global strategy brief

Original Source, the shower gel brand owned by PZ Cussons, is looking for an agency to help it create a global brand idea.

Original Source: shower gel brand seeks creative agency for global brief
Original Source: shower gel brand seeks creative agency for global brief

The brand has approached creative agencies directly over the past week or two with the brief. The company wants an agency to help create a brand idea that it can run across the globe, but is not looking for a shop to create advertising at this point.

The pitch does not affect Work Club, which handles Original Source’s digital and social media advertising. Work Club won the business in 2010 after a four-way pitch. There was no incumbent on the account.

TBWA\Manchester, which also works with other PZ Cussons brands such as Imperial Leather, has previously created TV advertising for Original Source.

PZ Cussons did not respond in time to comment before publication.

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).