The brand has approached creative agencies directly over the past week or two with the brief. The company wants an agency to help create a brand idea that it can run across the globe, but is not looking for a shop to create advertising at this point.
The pitch does not affect Work Club, which handles Original Source’s digital and social media advertising. Work Club won the business in 2010 after a four-way pitch. There was no incumbent on the account.
TBWA\Manchester, which also works with other PZ Cussons brands such as Imperial Leather, has previously created TV advertising for Original Source.
PZ Cussons did not respond in time to comment before publication.